5 Common Mistakes Writers Make in Using Amazon Ads

Are you making the same ones today?

Many writers are disheartened when they get very few sales after publishing the book they’ve worked so hard for. Why is it so hard to find marketing strategies that really work? Ads are not only costly. Many don’t seem to work at all. As a result, many writers give up quickly, not knowing that they could have done something more to promote their book to more readers.

Are you also trying to look into ads but failing to achieve the results you’ve imagined?

If Amazon Ads is one of the ads you have used and failed previously, you may want to see these five common mistakes writers make in using them:

1. Lack of Research or Study

Using Amazon ads to promote your book is not an automatic tool that works without careful study and use of strategy. I’ve made this same mistake. I thought I only need to create an ad and then try it for some time to see if it works. It’s no wonder then that I quickly gave up when I found no immediate results.

Read relevant books that could make you understand Amazon ads more deeply. Subscribe to online courses and watch relevant videos that could familiarize you with the things you need to take into consideration before creating your ads and letting them run by themselves.

2. Lack of Patience

It is said that it takes about two weeks before you could see the impressions and related results of your Amazon ads. If you create an ad now and you feel disheartened after only a day or two with no results, then you may fail to benefit from this marketing tool for your book.

It also takes a lot of patience to try and test your strategies. You may not get the right keywords at once. You may need to adjust your custom text. You may even need to change your book cover to entice more clicks. Don’t give up so quickly. Learn the value of patience in promoting your book.

3. Using Very Few/Wrong Keywords

It is important to choose a sufficient number of keywords to see which ones will work. Using very few keywords could lead to very few impressions. And the same thing goes with using the wrong keywords.

4. Failure to Monitor and Adjust Your Bid

Your bid price could be so low that other people are outbidding your ad. This often results in very low impressions. Try to experiment with the right bid price for your ad. Try to compare it with the suggested bid prices shown by Amazon. Are you in a competitive range with other bidders?

You may also begin with the right bid price but sooner or later, you may fail to monitor your bids. The prices could rise and more bidders may soon be bidding at prices far higher than your initial bids. Try to monitor and adjust.

5. Failure to Present Your Book Better

You may have the right bid price and people may click your ads. But when people click through them and see your book page, will they be enticed to buy?

Your book may have very few ratings while your readers may want more proof of a good reader experience before they buy. It could also be that your book description does not match what your readers are looking for.

Try to find ways to present your book better to your readers. Enhance your book page by improving your book description and by getting more ratings. You can also put more information under your book’s Editorial Review section. Here is where you can write the testimony of other people who have read and found your book helpful. Further, you can now include more visual information using Amazon’s A+ Content.

Final Words

Amazon Ads is a great tool that writers can use to promote their books. But you must use this tool wisely and patiently. Give it some time and do your research well. You may just reap the benefits if you don’t easily give up.