Why Repetition is the Key to Selling Your Work
Here’s what you may be missing in your promotion strategies
“Knowing trees, I understand the meaning of patience. Knowing grass, I can appreciate persistence.” — Hal Borland
When you want to promote your work, you should be willing to promote it again and again. Here’s where many freelancers go wrong. We think that we only need to promote our work once and when nobody appreciates it, we think we’ve already failed. We get discouraged thinking that our work is not good enough. We think that after we’ve done our very best, our efforts prove only to be in vain.
What we fail to realize is that much of the work happens after finishing the “work” itself. One example is finishing a book. While it’s true that writing a book is already a grueling task (not to mention the seemingly endless editing involved), work doesn’t end there. People need to know that our book exists. And how else can people find out about it if we don’t promote it well?