Increase Your Book Sales By Improving Your Amazon Book Page
How to make your Amazon book page more appealing to readers
If you’re an Amazon self-published author, you probably handled much of the related work for your book’s publishing yourself.
Aside from writing the book, you have probably edited it. You may have also designed the book cover yourself.
It is quite probable that you have also handled formatting and uploading your book on Amazon. All of that is no easy task, and you have to commend yourself for a job well done.
However, what you may learn later on is that the work of a self-published author rarely ends in publishing your book.
You still have to handle your book’s promotion. And you should be open to various improvements you can make to make your book more enticing for your niche.
One of the first things that your readers would notice is your Amazon page.
In a way, this also serves as your book’s landing page because this is where your readers land after clicking a link to your book.
What would they see when they get there? Would they be attracted to know more about your book? Would everything there convince them to finally purchase it?
In this article, you can read some of the things you can consider improving to make your Amazon book page more appealing to potential buyers and readers of your book:
1. Book cover
One of the very first things your potential readers would see is your book cover.
Being a self-published author myself, I know how important your book cover can be. Many times, even if your book content is fabulous, you won’t get as much sales if your book cover fails to attract the attention of your target market.
I can’t remember how many times I redesigned my book covers. But each improvement made a lot of difference.
So I did my research and enhanced my skills. I tried to make it as attractive to readers as possible. I know the effort you may have already invested in your book cover. But it doesn’t hurt to take a second look and see if you can still make it a lot better!
2. Book Description
Aside from your book cover and the title of your book, your book’s description is one of the most important elements that can convince your readers to buy.
Make sure that you create a good first impression. Captivate the attention of readers by an interesting introduction then follow it up with supporting details to make your book more enticing.
Consider not only the content but the format. Highlight the important words and use headings. Use lists or bullet points where applicable.
While you may not need a long description, you should make a clear and compelling one. Also, make sure that it is free from errors in spelling and grammar.
3. Look Inside Feature (Read Sample)
As an avid reader myself, I also buy some books from Amazon. And before I do so, I often use the “look inside” or “read sample” feature.
This allows me to take a peak within the first pages of the book. I usually see the table of contents as well as the chapters that immediately follow.
If you’re a book author, you should make sure that your table of contents can further draw the readers in. They should be a suitable outline for your book, making it clear what your book has to offer them.
For e-books, Amazon only shows about 10 percent of your book for the book sample. Write your book in such a way that your potential readers can an excellent sample of the rest of your book.
4. Amazon A+ Content
Have you ever seen Amazon book pages with a very attractive layout that includes not only texts but images and even comparison tables? That’s what Amazon A+ Content can do.
This feature allows your page to stand out and grab the attention of potential readers with additional visual elements.
If you want to add this to your page, you can go to your KDP Marketing page and scroll down to the A+ section below. You can also hire me for this service so I can assist you with your A+ content. You can see samples of the A+ content I designed in the following book pages:
Of Waves and Butterflies: Poems on Grief
Here is an article I wrote about how adding this element has helped me increase my book sales:
5. Editorial reviews
Unlike customer book reviews that appear at the very bottom of your Amazon book page, your Editorial Reviews appear right after your Amazon A+ Content. These reviews are usually provided by book reviewers, media outlets, editors, bloggers, authors and other experts from the same niche.
As the author, you can manage what appears in the Editorial reviews section of your book page. Include those reviews that can add more credibility to your book. Format them in such a way that people can immediately see the favorable excerpts from your book’s reviews. Also highlight famous sources that people can trust and recognize as an authority in your niche.
Adding these reviews from authoritative sources helps convince your readers that your book is “worth the buy.” This is because you provide them with proof coming from professional sources.
You can add these Editorial Reviews by going to your Amazon Author Central page.
6. Author Bio
Potential buyers of your book may also want to know the profile of the author who wrote it.
Make sure that you write a professional bio with a suitable photo to accompany it.
They must be convinced that you are knowledgeable about the topic of your book. Providing them with other titles you have written can also convince them that you are an expert when it comes to your niche.
Conclusion
Self-published authors are often very skilled and resourceful people who take the time and effort required to fulfill their passion. From writing the book itself and editing it to actually formatting, uploading and publishing the book, you need to be equipped with the tools you need to make your book appear enticing to your target market.
One way to do this is by making your Amazon Book Page stand out both in attractiveness and excellence. You can do this by utilizing the various features available and by studying the effective methods of enhancing every detail of your book page.
You must let potential readers know that your book can give them what they need. Grab their interest, draw them in, and provide them with convincing proof that your book is indeed worth reading and buying!
